Carlsberg Malawi Limited on Friday unveiled a new and stylish bottle for Carlsberg Green during a function held at Protea Ryalls Hotel in Blantyre.
The bold new look bottle introduces a modernized visual identity to Malawi; one that is distinctive and appealing.
Carlsberg Malawi Chief Executive Officer Abel Chanje said the new bottle provides a look and feel that is in line with the global design, direction and positioning of the Carlsberg brand.
“Carlsberg is a vibrant, contemporary, cool and aspirational brand. In line with this, the day has come when we unleash the full potential for Carlsberg so that our bottle reflects the premium quality and great experiences that go along with the brand,” said Chanje.
He observed that Carlsberg’s bold new look provides the market with a distinctive and appealing look and feel that is uniform across 140 markets.
“In addition, it is the biggest initiative for the brand in the last 45 years, which makes this launch truly exciting,” said Chanje.
Chanje noted that the current Carlsberg consumer is young at heart; someone with an explorer mindset, who is courageous and ready for new things, adding that the new bottle brings the Carlsberg brand up-to-date and will therefore resonate with consumers who are adventurous and ready to try new things.
“Carlsberg consumers are familiar with our brand and now we want them to know what our brand stands for. We want the consumers to know that the Carlsberg brand stands for something-for heritage and quality. By introducing the elegant bottle we have given our brand a modern touch that embodies these Carlsberg values,” said Chanje.
He observed that the new bottles will start with the Southern Region before moving to the centre and the north early next year.
The launch of the bottle comes at a time when Malawians continue for face an acute beer shortage on the market.
Carlsberg Malawi Director Pius Mulipa assured the market of improved beer supply.
Mulipa said there were a number of factors that were contributing to the shortage of beer on the market including shortage of bottles and water interruptions.
He also attributed the shortage of beer to panic buying among customers as they are not sure of whether they will get the product on the market the next day.
“But I can assure you that we will soon flood the market with the product and people will start buying normally again,” said Mulipa.