Ford Motor Company is introducing a new camera technology that can see around corners even when drivers cannot – reducing stress and potentially helping avert collisions.

The innovative Front Split View Camera displays to the driver a 180-degree view from the front of the car, using a video camera in the grille. At a blind junction or exiting a driveway, the camera enables drivers to easily spot approaching vehicles, pedestrians or cyclists.

The first-in-segment technology is activated at the push of a button. A 1-megapixel camera in the front grille enables drivers to see a real-time 180-degree view – both left and right – on the vehicle’s 8-inch color touch screen.

Drivers can track road users that approach on either side and pass in front of the vehicle. The camera, just 33 millimeters wide, is kept clear by a specially designed retractable jet-washer that operates automatically when the windscreen wipers are activated.

Ford models already offer Rear View Camera technology that helps drivers maneuver the vehicle when in reverse; and Cross Traffic Alert system, which uses rear-mounted sensors to warn drivers reversing out of a parking space of vehicles that may soon be crossing behind them.

Pulling out at a blind junction can be a tricky maneuver for new and experienced drivers alike. The best approach has traditionally been to simply lean forward to get the best view whilst creeping forwards with the windows wound down to listens for approaching vehicles, but cyclists are a particular risk as they can’t be heard.

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