No one ever imagined that the battle between two multinational technology giants could directly benefit the music industry in Malawi by providing it with the platform to penetrate the global industry.
But this is exactly where the competition between Facebook and You tube is leading the country’s art world to.
The initiative has come to complement the efforts of Malawi music .com of promoting Malawi music .As of now, MALAWI MUSIC .COM is only website in Malawi that is doing its best of helping out artists so that their songs should reach to everyone worldwide .Once songs have been uploaded on the website is very simple to download them because the website is user friendly.
With over half of the world’s population using it, Facebook decided to step up its competition with Google owned video sharing platform, You Tube.
Malawi artists often share on Facebook links to their music videos initially published on You Tube with the aim of driving people to watch the videos.
But through the new approach, which the Guardian newspaper (UK) has called “a big step forward”, music video will be published directly on Facebook.
In return, the social network which managed to grow from 1 billion video views per day to 4 billion will serve those native videos (videos published directly on Facebook) on people’s News Feed globally.
This will enhance worldwide exposure of the artists as Facebook gears up its fight against You Tube on which platform win the crown as the first destination of on-line videos.
A survey conducted by another tech oriented blogging site found that Facebook native videos are likely to generate more views and shares from people compared to videos shared from You Tube.
So far, Gasper Nali from Nkhatabay has already benefited from this as his video, posted on Facebook by Latinos Post has garnered nearly 10 million views.
Yet, as there has been a rip forward on production and quality, no artist in Malawi so far has commanded this status with a majority struggling to even reach a thousand views on You Tube.
Facebook has also been piloting monetisation of the videos to enable artists earn money through ads beamed on their videos following mounting fears that income made from ads on Youtube could be lost.
In Malawi, Facebook is increasingly becoming the influential source of news and information and the new features of publishing videos will be rolled out through some news publishing pages in few weeks time.