Lamar Odom was found unconscious on Tuesday afternoon by two prostitutes named Ryder Cherry and Monica Monroe at Dennis Hof’s Love Ranch, the legal brothel where he was partying for days.

The establishment in Crystal, Nevada, is just one of the sex-for-cash businesses in the state owned by the star of the HBO series Cathouse as he also has the Moonlite BunnyRanch in Carson City.

The Love Ranch, which is located about 80 miles north of Las Vegas, offers a number of services including 4-Play for Two, Oil Wrestling, Viagra and Vibrators, and the Girlfriend Experience (GFE).

Monica Monroe (left) and Ryder Cherry (right) discovered 35-year-old Lamar Odom on Tuesday at the brothel

Monica Monroe (left) and Ryder Cherry (right) discovered 35-year-old Lamar Odom on Tuesday at the brothel

Before Odom was found at the brothel by the two women, he was drinking cognac and taking herbal Viagra

Before Odom was found at the brothel by the two women, he was drinking cognac and taking herbal Viagra

Odom, a former NBA star, was found unconscious at Dennis Hof's Love Ranch in Crystal, Nevada (above)

Odom, a former NBA star, was found unconscious at Dennis Hof’s Love Ranch in Crystal, Nevada (above)

Cherry, 25, also works at Hof's Alien Cathouse. She was 'very upset' to discover Odom, the brothel owner said

Cherry, 25, also works at Hof’s¬†Alien Cathouse. She was ‘very upset’ to discover Odom, the brothel owner said

During Odom’s time at the brothel, he was drinking cognac and taking herbal Viagra, although there were no signs he had been using any other drugs.

Hof said: ‘It’s terrible. You got people, the girls that found him, out here that are very upset.

‘I hope he lives.’

The 68-year-old Arizona native bought the Love Ranch in 2010, Las Vegas Weekly reported.

He owns nine brothels and a strip club in Nevada, according to CNBC.

In addition to a VIP section, the newly renovated Love Ranch features a bar and massage rooms.

The Love Ranch and Hof’s other brothels also have Jacuzzi rooms, hot tubs, and water rooms.

Khloe Kardashian & Lamar Odom look loved up in happier times

Ryder Cherry

Monica Monroe

Cherry (left) and Monroe (right) were just two of the women working at the 24-hour brothel on Tuesday

There are sometimes as many as 50 women working onsite at the 24-hour brothels and they are open 365 days a year in order to provide services with no appointment required.

Patrons are allowed to attempt to ‘line up’ one of the ladies beforehand via the internet or message boards for the business, but they can also just come to the bar and drink to try and find a date.

The ranch accepts credit and debit cards and shows up on bills as¬†‘Cash Advance, Lake Tahoe’.

Cash is also accepted and although tipping is not required, it is somewhat encouraged.

Between all of the ranches, including the Love Ranch, there are more than 500 licensed ladies and each one of the brothels typically services between 50 and 100 clients per day.

Clearly there are options for customers at the Love Ranch, but it is known for providing the GFE.

Hof, who owns other brothels in Nevada, purchased the Love Ranch sometime in 2010 and then renovated it 

Hof, who owns other brothels in Nevada, purchased the Love Ranch sometime in 2010 and then renovated it

According to the brothel’s website: ‘What is a GFE?

Hof wrote a memoir called The Art of the Pimp

Hof wrote a memoir called The Art of the Pimp

‘Imagine a girl you can truly be yourself around.

‘A lady you can share your erotic desires and intimate moments with.

‘Someone who is always happy to see you, accepts you for who you are, as you are and is waiting to fulfill your every need – physical, emotional, sexual… with no strings attached.’

The women who work at the ranch are independent contractors so there are no set prices in place, but customers at the brothel reportedly have to shell out hundreds of dollars to get tended to.

Hof, who wrote that he bought the BunnyRanch for $1million in the 1990s in his memoir The Art of the Pimp, has always loved prostitutes, the NY Post reported.

In the memoir, the ‘P.T. Barnum of prostitution, charts his path to fame and infamy, while dispensing homespun wisdom about sex, sales, money, and how to live as the country‚Äôs most recognizable pimp.’

He also writes that the GFE is ‘the #1 requested menu item’ at his brothels.

Hof, 68, also owns the Moonlite BunnyRanch in Carson City and he is the star of HBO's Cathouse series 

Hof, 68, also owns the Moonlite BunnyRanch in Carson City and he is the star of HBO’s Cathouse series

Better times: Khloe, Lamar & his kids pose playfully in ’11

Hof is very candid about his fondness for prostitutes so it is very likely that his idea for a new tuition assistance program stems from that.

In order to help his employees, Hof has begun offering up tuition assistance to college coeds who work at the Moonlite BunnyRanch for at least 60 days.

The program will match any payment one of his workers makes towards her student loans, up to the amount she has earned while working at the ranch, according to a press release.

Although Hof called the initiative a ‘humanitarian endeavor’ there are likely also other motivations.

He said: ‘We have The University Of Northern Nevada right here in The Bunny Ranch’s back yard, and every semester one of their sociology professors brings her class to our brothel for a very popular field trip.

‘The purpose of their excursion is to ask questions and see how our ladies interact with a wide variety of clients, but each year a couple of the students end up coming back to fill out applications.

‘I never forget a pretty face, and when I see the girl working as one of our legal prostitutes and I ask her where I know her from, she always says ‘the sociology department’s field trip.”

 

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