CHECK AUDIENCE LITERATE LEVEL IN MAKING SPEECH TO AVOID FALLING IN TRAP

Communication breakdown leads into many problems which if care not be taken, the life of somebody can be lost or one can lose his /her reputation.

The notable example is how Belarusian president Alexander Lukashenko made a cringe worthy slip of the tongue when he asked citizens to “undress” at work in a recent speech.

Unfortunately for Lukashenko, no one is going to forget his words anytime soon, especially as Belarusians have decided to rub it in a little bit by taking his advice literally.

While giving a speech at a forum on innovation and new information technologies on June 23, Lukashenko declared: “We must, in short, undress and work”. What he apparently meant to say was “We must, in short, develop and work”. In Belarusian, the words “undress” and “develop” sound alike.

Since then, Belarusians have posted dozens of photos showing themselves naked at their workplace: be it at a desk, behind an industrial oven in a restaurant kitchen or even on a construction site.