7 Ways To Optimize Your Instagram Profile


Do you want to boost your business’ online growth and generate money out of it?

Then, you have to consider social media marketing as the backbone of your advertising infrastructure. Otherwise, it will be impossible for you to boost your online presence and gain access to a broader audience base.

But, with so many platforms available out there, which one should you target?

Well, if it were 2015, we’d have asked to choose Facebook over everything else. Nonetheless, the time and scenario have changed quite a lot since then. Now, if you want to boost your social media presence, you’ll need to opt for Instagram.


Well, to begin with, this platform houses more than one billion active users (monthly), and the number is expected to grow even more. Besides, almost 80% of people on Instagram follow at least one business-based organization.

Sounds pretty optimistic, right?

Nonetheless, if you want people to visit your business profile, you will need to optimize it properly. Keep reading to learn what you’ll need to do in this aspect.

How To Optimize Your Instagram Profile? 

In this section, we’ll talk about how you can optimize your profile from top to bottom. If you do not have the time and do not want to invest extra time, you can opt for the shortcut methods and buy likes instagram using third party solutions.

For now, let’s check out the strategies. Hopefully, the following tips can help you with it.

Create A “Business” Profile 

Thanks to its new update, Instagram allows you to create two different profiles altogether – personal and business. Now, if you want to focus on your brand solely, you cannot opt for the first option. Instead, we’ll ask you to choose the latter – a business profile – to be precise.


Well, for starters, it comes with a wide array of features, like Instagram Ads, Instagram Shopping, etc. Besides, you can also use Instagram Insights to learn more about your audience and their –

  • Post impressions.
  • Demographics.
  • Posts’ performance, and
  • The overall follower growth.

If you can track this information,it’ll be easier for you to improve your strategies accordingly and boost business growth. You can buy IG likes for continuous business growth. In the first instance, you can buy 100 likes. If the process works well, get some more.

Opt For A Recognizable Username 

Remember, there are more than one billion users currently operating on Instagram.

Therefore, you will need to focus on making it easier for everyone to find your profile on the platform. For that, writing a simple and recognizable username should do the trick for you.

However, if you want the best for your business, we’ll ask you to jot down the same name as your brand.

Create An Enthralling Bio 

Once you’re done with selecting your username, you’ll need to focus on your bio. It should contain a catchy introduction regarding your brand, a URL to your website, and a CTA.

Keep in mind; you cannot write anything more than 150 characters on your Instagram bio. Hence, try to make the most out of it and include as much information as possible.

Use A Branded Image 

When it comes to using a profile picture, you should always opt for a branding image for your purpose. Make sure to upload the same photo that you’ve been using on other social media platforms, such as Facebook or Twitter, etc. It will help you maintain consistency and improve your overall branding even more.

Use A Picture-Perfect CTA 

A CTA or call-to-action is all about urging your reader to perform a specific action to move along their “buyer’s journey.” It could be something like “subscribe to us” or “call us now.”

If you’re unsure about what you want to include, you can add something contextual to make people move forward with their decision.

For example, if you are selling an expensive product, many people would love to learn about it before making a purchase. Hence, you can add a “click here to know more” CTA here to prompt them to visit the required page.

Focus On Quality More Than Quantity 

Yes, posting content regularly on Instagram is definitely essential. However, to achieve that feat, many people tend to end up messing up the quality of their posts.

Spoiler alert – you shouldn’t do that!

Focus more on the quality of your content to make sure that you’re being able to engage your audience ideally.

Verified Account Status 

Finally, if you want to make yourself appear as something of an authoritative figure, you will need to verify your account quickly. Here are the steps that you need to follow in this aspect.

  • Login to your account and go to your profile page.
  • Now, tap on the “three-line” option and click on “Settings.”
  • Then, go to “account” and tap on “request verification.”
  • Enter your name and fill-up the form of identification if required.


These are some of the tips that you can follow to optimize your Instagram profile. So, what do you think of them? Do they appear as viable options to you? Or, do you want to add something more? Make sure to let us know in the comment section below.


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Robert Ngwira
Robert Ngwira
Attended Our Future Private Secondary School in Rumphi from 2006-2009 Holder of Diploma in Journalism from Malawi Institute of Journalism (MIJ) Hobbies, reading newspapers, going out with friends, listening to radio and watching football. Email: info@faceofmalawi.com


  1. You may buy views on Instagram if you want more people to see your posts and profile. When you https://soc-promotion.com/instagram/views , you can choose to have them delivered from a specific country or from all over the world. About $2 is spent per 100 impressions on average. If you want to boost your Instagram popularity without giving out any personal details, you can do so by purchasing likes. The good news is that you won’t have to wait days for your video to get enough views.


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