Kanye West blasts Adidas and accuses company of not having his approval for ‘Yeezy Day’

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Kanye West has took another pop shot at clothing brand Adidas as he continues his beef with the company.

Tuesday saw the brand’s fourth annual Yeezy Day take place – an event which sees them release new products through their deal with the 45-year-old rapper.

However, the Donda star is less than impressed with this year’s event and once again hit out at the company.

Kanye West has criticised Adidas

In a direct Instagram message to Complex, the star revealed how Adidas first launched the idea of Yeezy Day in 2019 without asking him.

The lengthy message read: “Adidas made up the Yeezy Day idea without my approval and then went and brought back older styles without my approval.”

He claimed the company went on to pick colours and name products without his approval, before stating they hired people that had worked with him without him saying it was ok to do so.

Ye and Adidas first began collaborating in 2013, but he’s been open with his criticism of the popular brand in recent months and has slammed them for putting out products under their Yeezy line without his permission.

Kanye Adidas Yeezys

The music sensation continued: “Even though they did a Balenciaga collaboration they completely slowed down production on the shoes me and Demma developed for the Gap by trying to bully Gap even though my contract states I can do casual shoes which I was doing when I did fashion shows.”

Ye said he “ordered” Adidas to make more Yeezy Slides but was “lied” to by the company’s general manager who said they didn’t have the capacity even though they were “copying my slides and making their own version of the Yeezy Slides”.

The outburst is the latest in his recent digs aimed at the company. In June, he slammed their “disrespect” and again called out the company’s CEO, Kasper Rorstad.

His angry Instagram rant at the time saw him write an open letter to the business mogul.

He wrote: “To Kasper I’m not standing for this blatant copying no more. To all sneaker culture To every ball player rapper or even if you work at the store This is for everyone who wants to express themselves but feel they can’t cause they’ll lose their contract or be called crazy.

He previously said Adidas had copied Yeezy designs

 

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Flora Mitumba
Email: info@faceofmalawi.com

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