Celebrated musician and cultural icon Tay Grin has been appointed as the Malawi Tourism Ambassador under the Malawi Tourism Council (MTC), marking a significant milestone in his 20-year career.
In his acceptance speech, Tay Grin, born Limbani Kalilani, expressed deep gratitude for the role, emphasizing his longstanding commitment to promoting Malawi’s culture, music, and heritage on the global stage.
“For two decades, I have proudly waved our flag on global stages, championing our nation’s beauty. Today, this mission takes a new form, telling Malawi’s story louder and inviting the world to experience our people, landscapes, and untold stories,” he stated.
Outlining his vision as Tourism Ambassador, Tay Grin pledged to focus on key areas, including:
- Promoting Cultural Exchange – Collaborating with international artists and institutions to showcase Malawian heritage.
- Developing Sustainable Tourism – Partnering with communities and stakeholders to ensure tourism benefits both the environment and local economies.
- Showcasing Malawi’s Beauty – Working with media to highlight the country’s breathtaking landscapes, wildlife, and adventure tourism.
- Empowering Local Communities – Providing training and resources for Malawians to take ownership of tourism development.
- Fostering International Partnerships – Engaging global travel agencies and tourism boards to position Malawi as a premier destination.
- Promoting Ecotourism – Collaborating with communities, students, government, and non-governmental organizations to balance tourism with environmental conservation and community empowerment.
Tay Grin expressed appreciation to the Malawi Tourism Council and private players in the tourism sector for their trust, vowing to elevate Malawi’s profile on the international map.
“Let’s put Malawi on the map, louder, prouder, and stronger than ever before! Zikomo kwambiri!” he concluded.
His appointment is expected to inject fresh energy into Malawi’s tourism promotion efforts, leveraging his influence and global network to attract visitors and investments into the country.
