The privately-owned Zodiak Broadcasting Station (ZBS) has emerged the most-listened to radio station in Malawi beating the state-run Malawi Broadcasting Corporation (MBC), according to the Malawi Communication Regulatory Authority (MACRA).
According to listenership survey results published Monday, ZBS polled 76 per cent of those surveyed countrywide with MBC coming a distant second at 43 per cent.
MACRA conducted the listenership sample survey in 19 of Malawi’s 28 districts.
Reacting to the news, ZBS Managing Director Gospel Kazako said this means he has achieved his life-long dream.
“This has always been my dream to lead the electronic industry in Malawi, to have impact,” he said.
Kazako, a former MBC broadcaster himself who founded ZBS in 2005, said to have more than three-quarters of the country listening to his radio is “currency of approval”.
“We don’t compete with others, we are our own competitors, when we set standards we always make sure we beat them,” he said.
The broadcaster-cum-poet said having over three-quarters of Malawians listening to ZBS emboldens the station to be even more creative.
“We’ll try as much as possible to maintain our standards because having three-quarters of the country listening to us means we are a powerful opinion leader,” he said.