Did you know why Carlsberg is the #1 beer in Malawi?

Date:

Back in 1966, during some independence celebrations in Malawi, a Danish Foreign Minister (not to sure if it was Per Hækkerup or Jens Otto Krag) visited the country. He wasn’t impressed by the beers available and therefore suggested to the former Malawian President, Dr Hastings Kamuzu Banda, that when he returned home, he would ask Danish beer brewers Carlsberg to open a brewery in the country. Said and done and two years later Carlsberg Malawi Brewery Limited (CMBL) was founded and officially inaugurated by former president Dr Hastings Kamuzu Banda. By that time CMBL was the very first Carlsberg brewery outside Denmark!
Today, Carlsberg Malawi Brewery Limited is the only brewery to produce six varieties of Carlsberg (namely Carlsberg Green, Carlsberg Light, Carlsberg Classic, Carlsberg Elephant, Carlsberg Special Brew, Carlsberg Stout). Carlsberg Malawi has an impressive market share in Malawi with 97% of clear beer and 27% of total alcoholic beverages. Another African success story

(Visited 122 times, 1 visits today)

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share post:

Featured Video

click to play

Popular

More like this
Related

Watch|| Unruly Students Caught Bonking In School Dormitory

A video circulating on facebook show students romping in...

Top 7 Most important Computer Skills to learn for Career Development

These are the most demanding and evergreen basic computer...

Woman Jailed 5 Years For Wounding Stepdaughter

The Senior Resident Magistrate's court in Limbe has sentenced...