Castel Malawi Launches ‘Uwiri For Less’ Beer Promotion

Castel Malawi has launched the Uwiri For Less promotion aimed at rewarding customers with discounted prices on selected alcoholic beverages.

The promotion, which runs from May 18 to June 30, offers consumers multi-buy discounts through a bundled retail pricing strategy.

Under the campaign, two bottles of Kuchekuche will cost K5 000, while two Special Brew bottles will sell for K6 000. Consumers will also be able to buy two bottles of Carlsberg Chill for K7 000, with 330ml bottles of Malawi Gin and Malawi Vodka going for K13 000.

According to the company, the initiative targets mainstream beer brands and selected spirits to make quality beverages more affordable for customers.

Castel Malawi head of communications and corporate events Deborah Matowe-Mzembe said the promotion was introduced in response to customer feedback and is meant to reward loyal patrons.